Before You Start
Tools you'll need:
Claude Code - we use the Desktop app
Foreplay - competitor ad research (not sponsored, the 7-day free trial gives you 10,000 API credits)
Google AI Studio - image generation (~$0.13/image)
Meta Developer - campaign launch (free)
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Heads up: Check Meta’s official policies before connecting to this API.
To get started: Create a new folder on your computer (e.g. meta-ads-project) and create an empty .env file inside it. You'll add API keys to this file as you go. Open Claude Code in that folder.
Part 1: Research
1. Brand Context
Give Claude everything about your business so it thinks like your creative strategist.
I want you to act as my creative strategist for Meta ads. Before we do any research or create any ads, I need you to deeply understand my brand.
Here is information on my business:
[PASTE YOUR INPUT HERE]
Now build me a brand brief. Save it as context/brand-brief.md. Include:
- Brand summary (who we are, what we do)
- Target audience (who they are, what they care about)
- Voice & tone (how we sound, with example sentences)
- Visual identity (colors with hex codes, typography, logo notes)
- Value proposition (the core promise in one sentence)
- Social proof (any numbers or credibility signals you found)
This brand brief is the foundation for everything we do next.❝
Grab your Foreplay API key: Get it at foreplay.co/api and add it to your .env file as FOREPLAY_API_KEY=your_key_here